Disinformation And Fake Reports May Have Influenced Voting In U.S. Elections.
Getting to the truth online is harder than finding an honest politician these days, and the U.S. election fueled fake news on every imaginable topic. Studies have found that the propaganda and gossip articles rattling around the net are actually getting a higher viewing than the legitimately-sourced press releases. Rumors that a main social media channel played a decisive role in getting Trump to the White House are circling. Facebook has categorically denied any involvement in such a manipulation but promised to investigate further.
“Of all the content on Facebook, more than 99% of what people see is authentic,” said Mark Zuckerberg. “The hoaxes that do exist are not limited to one partisan view, or even to politics.”
Facebook and Google have announced that they intend to ban fake news sites from using their advertising, although this no doubt constitutes the largest percentage of their profits, so it seems unlikely that the ban will be absolute. More likely they will raise the compliance regulations and the prices. Since the internet is completely saturated with marketing, propaganda, and gossip, both Google and Facebook have a massive task ahead of them.